Identify

Identify allows you to segment traffic by any criteria, using an evaluation context.

It is common for features to be on for some users, but off for others. For example team members working on a new setting might need to see and use the setting, while the rest of the team need the setting to be hidden.

The flag declaration accepts an identify function. The entities returned from the identify function are passed as an argument to the decide function.

Basic example

A trivial case to illustrate the concept

import { flag } from '@vercel/flags/next';
export const exampleFlag = flag({
key: 'identify-example-flag',
identify() {
return { user: { id: 'user1' } };
},
decide({ entities }) {
return entities?.user?.id === 'user1';
},
});

Having first-class support for an evaluation context allows decoupling the identifying step from the decision making step.

Type safety

The entities can be typed using the flag function.

import { flag } from '@vercel/flags/next';
interface Entities {
user?: { id: string };
}
export const exampleFlag = flag<boolean, Entities>({
key: 'identify-example-flag',
identify() {
return { user: { id: 'user1' } };
},
decide({ entities }) {
return entities?.user?.id === 'user1';
},
});

Headers and Cookies

The identify function is called with headers and cookies arguments, which is useful when dealing with anonymous or authenticated users.

The arguments are normalized to a common format so the same flag to be used in Edge Middleware, App Router, and Pages Router without having to worry about the differences in how headers and cookies are represented there.

import { flag } from '@vercel/flags/next';
export const exampleFlag = flag<boolean, Entities>({
// ...
identify({ headers, cookies }) {
// access to normalized headers and cookies here
headers.get("auth")
cookies.get("auth")?.value
// ...
},
// ...
});

Deduplication

The dedupe function is a helper to prevent duplicate work.

Any function wrapped in dedupe will only ever run once for the same request within the same runtime and given the same arguments.

This helper is extremly useful in combination with the identify function, as it allows the identification to only happen once per request. This is useful in preventing overhead when passing the same identify function to multiple feature flags.

Learn more about dedupe.

Precomputing and targeting

The Marketing Pages example which shows how to identify and target users using cookies when precomputing pages.

Custom evaluation context

While it is best practice to let the identify function determine the evaluation context, it is possible to provide a custom evaluation context.

// pass a custom evaluation context from the call side
await exampleFlag.run({ identify: { user: { id: 'user1' } } });
// pass a custom evaluation context function from the call side
await exampleFlag.run({ identify: () => ({ user: { id: 'user1' } }) });

This should be used sparsely, as custom evaluation context can make feature flags less predictable across your code base.

Full example

The example below shows how to use the identify function to display different content to different users.

The above example is implemented using this feature flag:

import type { ReadonlyRequestCookies } from '@vercel/flags';
import { dedupe, flag } from '@vercel/flags/next';
interface Entities {
user?: { id: string };
}
const identify = dedupe(
({ cookies }: { cookies: ReadonlyRequestCookies }): Entities => {
// This could read a JWT instead
const userId = cookies.get('identify-example-user-id')?.value;
return { user: userId ? { id: userId } : undefined };
},
);
export const identifyExampleFlag = flag<boolean, Entities>({
key: 'identify-example-flag',
identify,
decide({ entities }) {
if (!entities?.user) return false;
return entities.user.id === 'user1';
},
});

See the Marketing Pages example